Congratulations on launching your new Smart Sites website with ParentSquare!

This press release template is designed to help you announce your new website to families, community members, and local media. It highlights key features of your new site, while giving you flexibility to personalize it with your own voice and local context.

How to Use:

• Customize all placeholders (marked in brackets or highlights) with your school or district’s information.
• Add a quote from your superintendent, principal, or communications lead. This brings a personal, community-driven feel to your announcement.
• Update the boilerplate in the “About [School/District Name]” section if you have an existing version or standard copy you typically use.
• Decide what’s optional. You can remove sections if they don’t apply, or add launch event details if you’re planning one.

This release is your chance to showcase your commitment to modern, accessible, and community-connected communication. Make it your own, and don’t hesitate to highlight what makes your launch unique.

Once complete, share your release on your website, with local media outlets, and on social media to amplify your message!

Media Contact:
 [Full Name]
 [Title]
 [Email Address]
 [Phone Number]

[School/District Name] Launches New Website to Better Connect with Families and Community

New website powered by ParentSquare enhances accessibility, communication, and engagement

[City, State]—[Date]—[School/District Name] is excited to announce the launch of its newly redesigned website, now live at [Website URL]. Built on ParentSquare’s Smart Sites platform, the new website offers a fresh look, improved navigation, and greater accessibility to better serve students, families, and the wider community.

The new website offers:

• Streamlined navigation so visitors can easily find news, events, and essential resources
• Built-in accessibility tools to meet ADA standards and support all users
• Mobile responsiveness for a seamless experience on any device
• Integrated communication features through ParentSquare, the district’s trusted platform for school-home communication

This update is part of [School/District Name]’s broader efforts to strengthen communication and foster strong school-family partnerships. Notable updates include an events calendar that syncs with school schedules, easier access to lunch menus, bus routes, and a modern, consistent design across all pages and devices.

Since the website is built on the ParentSquare platform, it works seamlessly with the district’s communication plans allowing content to be posted once within ParentSquare and automatically published to the website. Schools can easily choose what information to share with our community—whether it’s news, emergency alerts, or other updates to provide clear, timely communication that fits everyone’s needs. The new site features screen reader support and design that meets WCAG 2.1 accessibility standards. [OPTIONAL - if applicable] It also includes automatic language translation in 100+ languages, ensuring families of all backgrounds can access important information.

[Optional: Insert a quote from superintendent, principal, or communication leader here on how the new website is supporting efforts to strengthen communication and foster deeper family engagement.]

To visit the new website, go to: [Website URL]

About [School/District Name]
[Add boilerplate here]

About ParentSquare
ParentSquare is the leading provider of digital family and community engagement solutions for K-12 institutions, serving over 20 million students across all 50 states. Districts rely on ParentSquare’s unified platform for mass notifications, classroom communications, school websites, translation 190+ languages, and other everyday parent interactions. Seamless integrations with existing school information systems (SIS) easily connect schools with families to advance communication equity and impact student success. Founded in 2011, ParentSquare has experienced over 500% growth in the last three years. Explore how they are shaping the future of school-to-home communications at on the ParentSquare website.

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